You may be surprised to learn that successful book marketing can be mathematically represented by an equation. It doesn’t make the marketing easier, but it does simplify the concept. The equation looks like this:
SBM = ((QBP+ ∑R + Esub(lp) + ∑(A + P)+ EsubM + ∑SM))L
where
SBM stands for Successful Book Marketing
QBP means Quality Book Package
∑r is the summation of all book reviews
Esub(lp) stands for the effectiveness of book’s Landing Page
P is for Promotions
A is for Ads
(A + P) means the summation of all results for ads and promotions
EsubM is for email reponsiveness
∑SM means the accumulation of all your social media effectiveness
L stands for the Luck Factor (note: Luck can be a negative number)
This equation is one of the more useless pieces of information you’ll ever come across but it rather nicely illustrates the complexity of the situation. Simply put, book marketing is a complex project involving a lot of disparate, moving parts. Once you accumulate all these components in the equation and mix in a bit of luck, you’re on your way to a successful marketing campaign.
The rub here is accumulating all the components in the equation. That’s what marketing is all about: working the components and updating them.
Now the luck component may sound like a downer, but consider this: almost everything in life requires a bit of luck either good or bad, so why not with marketing.
Here is another equation: No Marketing = No Royalties
And here is a marketing mantra: Marketing First; Royalties Second
Print these to two pieces of information out and place them close to your desk. If you need help with your book marketing, I suggest you visit my page on this subject: https://www.hankquense.online/bookmarketing
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